Business Focused User Experience Design
Spendwise: Helping you save for more inportant things
Overview
Useful, but not wasteful
People from almost every demographic (Women, Men, Urban, Rural, different socio-economic classes, & geographic locations) subscribe to multiple subscriptions. A common concern for people is the money wasted on subscriptions that auto-renew and are not used. Spendwise is a mobile application that allows users to track their subscription spend, and unsubscribe.
Estimated monthly subscription cost ~$85. Actual > $ 215
Pain point
Buy & Forget
A primary reason is people simply forgetting about subscriptions (& the associated auto-renewal).
Spendwise is the solution which helps the customers cut their subscription spend.
Design constraints
Designing a mobile application which allows users to track their subscription spend, and unsubscribe.
How might we:
How might we delight customers by giving them more control over their spending?
How might we delight customers by reducing unwanted spending?
How might we delight customers by saving them money?
Competitor Research: Onemain Trim / Rocket money
Common themes
- Ability to connect banking & credit cards. and get a spending summary in one place
- View recurring payments
- Easily identify recurring payment
Process
Majority of users over age 30
- Product currently a desktop/website, but being deployed as a mobile application
- Consumer's main motive for the product is budget consciousness
Solution centered around
- Get a comprehensive view of spending (for auto-renews)
- Easy to unsubscribe in order to reduce spending
- Informed of any subscriptions which might be coming up for renewal
Wireflow
Wireframes - multiple iterations
Prototype
Branding
A trusted friend helping the consumer save money.
- Trustworthy
- Caring
- Friendly
- Casual
Convenient account creation/log-in via social login
Secure account links for banking & credit/debit cards
If required, ability to manually add a bill
Application securely & privately identifies recurring expenses
Recurring expense reports by Category/Calendar
Cancellation service
15 out of 15 participants in User testing affirm delight in utilizing Spendwise to identify recurring charges and canceling unwanted subscriptions.
Retrospect
The Spendwise application reduces the cost & stress of unnecessary budget drag. The main pain point of paying for neglected subscriptions is specifically addressed in the solution: an application which helps the customer stay abreast of their spend on subscription services at any given time, and unsubscribe before auto-renew.
Spendwise is the solution which helps the customers cut their subscription spend.