Business Focused User Experience Design
My experience showcases a diverse range of projects, from branding & design to app development.
With a background in agile project management & a focus on product management, I rely on user-centered design methods in order to craft intuitive & impactful user experiences. At Springboard, I have honed my skills in working effectively with developers, product managers, & other designers in order to ensure successful project delivery. This entails driving design concepts & decision-making processes by leveraging data & research, critical thinking, information architecture, visual design, & effective prototyping. By embracing complexity I deliver customer-centric solutions via refined deliverables throughout the product development journey. ​
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Collaborating closely with a diverse cross-functional team while advocating customer needs drives my approach to delivering solutions that simplify complexity. If you would like to transform findings about attitudes, emotions, & behaviors of people into actionable insights & recommendations that inform product development, I would love to speak to you.
Crafting Experiences. Balancing Strategy with Design
I have a diverse background: culturally, geographically, & experientially. I have lived in & studied in India, United States, & Canada. I have traveled in every continent except Australia & Antarctica (more than 30 countries). My professional work experience encompasses Finance, Technology, & Not-for-Profit organizations. All of these experiences inform my world-view & my approach to work: empathetic, data-driven, innovative & open-minded.
Apart from work, I enjoy traveling, reading, exploring new design tools & techniques, finding inspiration in the world around me (especially sustainability & ethical design), gardening, and art.