Business Focused User Experience Design
Savr:Making healthier eating easier
Objective: create Minimum Viable Product
One Week Sprint
Objective is to rapidly develop a prototype in a week. Savr a startup with a culinary focussed application is experiencing dissatisfaction with its customers - specifically- negative reviews regarding recipes that involve many steps or advanced techniques.
Solution: create an improved experience for users with reduced cognitive overload & a smoother experience.
Day 1 Analyze existing Research and map possible end-to-end experience
Research
Research points to a few common pain points for users:
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Users feel stressful about what kitchenware is needed for a recipe
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Users feel stressed while cooking if they are unsure about the state of their cooking - undercooked, overcooked? - essentially, whether they are ‘off’ from the recipe
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Users feel stressed about unexpected steps in the cooking process
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Users feel stressed if they experience unfamiliar techniques or cooking terminology
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Users would like better information about preparation time Users would like better information on unusual ingredients
Personas
Summary
Customers feels stressed about preparation and steps & techniques. Specifically, people feel stressed about complex recipes/techniques, unfamiliar ingredients, and cooking instructions (steps not clear). Most customers have a busy schedule, and when preparing meals in the evening would like recipes to more accurately reflect time needed for the recipe, and recipe steps being more clear (preparation, timing, techniques)
Mapping end-to-end solution
HMW:
How might we delight customers by providing a stress free experience when cooking a recipe from Savr
Day 2 - Competitor research & Sketching
Competitor Research
SideChef
Key Points:
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Recipes show ingredients list & time to cook, as well as popularity
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‘Ingredient wiki’
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Video of preparation
Hellofresh
Key Points:
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Ingredients list & accompanying picture
Kitchen Stories
Key Points:
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How-to videos
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Filter by different options
Crazy 8 Sketching exercise
Primary research and interviews unearthed the main pain points for Savr’s customers. Essentially, the stress originated from customers feeling rushed while cooking due to unfamiliarity with ingredients or cooking techniques. Also, Savr’s text based instructions create ambiguity for some customers.
Solution:
- An abridged video of the cooking process highlighting key stages
- Links for any associated cooking techniques & ingredients (pictoral / text descriptions)
Solution Sketch
Day 3 - Storyboard
Key Solution:
- An video of the cooking process highlighting key stages
- A step-by-step instructions in text are also available to complement the video instruction
- Links for any associated cooking techniques & ingredients (pictoral / text descriptions)
Day 4 - Prototype
Easy account creation & login using social login
Recipes specific to diet
Recipes specific by occasion/goal
Reminders & prompts per recipe. Reduced stress.
Easy to follow video of recipe
Easy access to 'wiki' like info for ingredients/utensils/culinary techniques
Day 5 - User Test / Results
Participants recruited in-person at University & via surveys/social media
The test participants agreed that the application solution does reduce ambiguity and stress while cooking. The pain points uncovered during research & interviews were stress from confusion (text based recipe instructions), and stress from encountering unfamiliar ingredients & utensils while cooking.
As such, the Savr applications solution specifically addresses these concerns.
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An abridged video of the cooking process highlighting key stages (complimented by text recipe instructions)
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Links for any associated cooking techniques & ingredients (pictoral / text descriptions)